General Studies Mass Media Assignment

By Emma Bailey and Mia Peck

Group Project - Mass Communication (Due Date: 15th October 2009)
You will be required to work in pairs to research, discuss and produce a report (1,500 words) on Mass Communication and its uses in health promotion. You are to choose 2 areas where the mass media has been used in health promotion. Your choice should include one where sucessful outcomes where achieved and the other where the desired outcome was not reahced. You are required to research broadly and in your report include the background to the promotion, the aim, the target auidence, process, methodology, results and evaluation. Refer to resources under course materials on myuni for examples. Further details will be provided during scheduled General Studies 1OH sessions.