Reference List:

Australian Government: Department of Education, Employment and Workplace relations (2009), National Illicit Drug Strategy 'Tough on Drugs,' http://www.dest.gov.au/sectors/school_education/policy_initiatives_reviews/key_issues/drug_education/framework.htm#National_Illicit_Drug_Strategy_"Tough_on_Drugs (last checked 29/9/2009)


Bertram S, Barbir N, Ball J, & Carroll T, (2003), National Illicit Drugs Campaign: Evaluation of phase one, Sydney, NSW, Australia


Biello D (2007). World leaders urge action on climate change, http://www.scientificamerican.com/article.cfm?id=world-leaders-urge-action-on-climate-change (last checked 17/9/2009)


Delaney A, Lough B, Whelan M, & Cameron M, (2004) “A Review of Mass Media Campaigns in Road Safety, Monash University Accident Research Centre, Melbourne, Australia

Kassirer J, (2009), Tools of Change – Mass Media, viewed 18th September 2009,

http://www.toolsofchange.com/en/tools-of-change/mass-media/

Morand M, & Mullins R, (1997), “Evaluation of the Excuses Campaign: Results of a Telephone Survey Conducted Immediately after the 1996 Media Campaign,” Quit Evaluation Studies no. 9

Nicholas R, (2002), "The role of mass media campaigns in preventing the uptake of illicit drug use in Australia," http://www.acpr.gov.au/research_drug.asp (last viewed 30/9/2009)

World Lung Foundation (WLF), (2008), “Guidelines for planning and implementing mass media advertising campaigns,” International Union Against Tuberculosis and Lung Disease